Visible Minority Women In Mainstream Advertising: Distorted Mirror Or Looking Glass?

Authors

  • Jean Lock Kunz University of Waterloo
  • Augie Fleras Canterbury University

Abstract

This paper updates a previous study on visible minority women in advertising. A content analysis of advertisements in Maclean's between 1984-1994 yields a mixed message. Although visible minority women are no longer under represented in terms of numbers, they continue to be misrepresented with respect to product associations and role placement.

Metrics

Metrics Loading ...

Downloads

Published

1998-04-01

Issue

Section

Original Research