Visible Minority Women In Mainstream Advertising: Distorted Mirror Or Looking Glass?

  • Jean Lock Kunz University of Waterloo
  • Augie Fleras Canterbury University

Abstract

This paper updates a previous study on visible minority women in advertising. A content analysis of advertisements in Maclean's between 1984-1994 yields a mixed message. Although visible minority women are no longer under represented in terms of numbers, they continue to be misrepresented with respect to product associations and role placement.
Published
1998-04-01
Section
Original Research