An Analysis of Two Albertan Anti-Domestic Violence Public Service Campaigns: Governance in Austere Times
AbstractThis article compares two anti-domestic violence campaigns created by the Edmonton Police Services and the Government of Alberta. This paper argues that both campaigns rely on and reinforce gendered and racialized schema, legitimize each institution, and simultaneously call upon you, the viewer, to address domestic violence. Résumé Cet article compare deux campagnes de lutte contre la violence familiale lancées par les services de police d’Edmonton et le gouvernement de l’Alberta. Cet article fait valoir que les deux campagnes s’appuient sur un schéma fondé sur le sexe et la race et le renforcent, légitiment ces deux institutions et, font simultanément appel à vous, l’auditeur, pour lutter contre la violence familiale.
ACWS. 2014. “Alberta Provincial Shelter Data 2013-2014.” https://www.acws.ca/collaborate-document/1023/download/Alberta-Provincial-Shelter-Data-2013-14.pdf.
Alberta Roundtable on Family Violence and Bullying. 2004. “Finding Solutions Together.” http://humanservices.alberta.ca/documents/finding-solutions-together.pdf.
Barrie, Doreen. 2004. “Ralph Klein, 1992-.” In Alberta’s Premiers of the Twentieth Century, edited by Bradford Rennie, 255-278. Regina, SK: Canadian Plains Research Centre, University of Regina.
Berns, Nancy. 2001. “Degendering the Problem and Gendering the Blame: Political Discourse on Women and Violence.” Gender & Society 15: 262-281.
Brodie, Janine. 2002. “Citizenship and Solidarity: Reflections on the Canadian Way.” Citizenship Studies 6 (4): 377-394.
____. 2008. “We are All Equal Now: Contemporary Gender Politics in Canada.” Feminist Theory 9 (2): 145-164.
Brown, Wendy. 2006. “American Nightmare: Neoliberalism, Neoconservativism, and De-Democratization.” Political Theory 34: 690-714.
Brubaker, Rogers. 2002. “Ethnicity Without Groups.” European Journal of Sociology 43 (2): 163-189.
Bumiller, Kristin. 2009. In an Abusive State: How Neoliberalism Appropriated the Feminist Movement against Sexual Violence. Durham, NC: Duke University Press.
Buzawa, Eve, and Carl Buzawa. 2013. “What does Research Suggest are the Primary Risk and Protective Factors for Intimate Partner Violence (IPV) and What is the Role of Economic Factors?” Journal of Policy Analysis and Management 32 (1): 128-137.
Coker, Donna, and Ahjane D. Macquoid. 2015. “Why Opposing Hyper-Incarceration Should Be Central to the Work of the Anti-Domestic Violence Movement.” University of Miami Race & Social Justice Law Review 5: 585-618.
Delaney, David. 2002. “The Space that Race Makes.” The Professional Geographer 54 (1): 6-14.
Dosser, Travis. 2014. “Nine Dead in What Police Are Calling Worst Mass-Murder in Edmonton’s History.” 630 CHED, December 31. http://www.630ched.com/2014/12/31/nine-dead-in-what-police-are-calling-worst-mass-murder-in-edmontons-history/.
Drinkwater, Rob. 2015. “Memorial for Edmonton Mass-Murder Stresses Awareness of Domestic Violence” Globe and Mail, January 10. http://www.theglobeandmail.com/news/alberta/memorial-for-edmonton-mass-murder-stresses-awareness-of-domestic-violence/article22392854/.
Edmonton City Council. 2010. “2011 Approved Operating Budget.” Approved December 9. http://www.edmonton.ca/city_government/documents/2011ApprovedOperatingBudget.pdf.
Edmonton Police Service. 2012. “Domestic Violence – Spot 1.” https://www.youtube.com/watch?v=n5WiLIxF2VU.
____. 2014. “Domestic Offender Crimes Section.” Presentation on Edmonton Police Commission. http://www.edmontonpolicecommission.com/wp-content/uploads/2014/01/6.1_Domestic_Offender_Crime_Section_Presentation.pdf.
Fairclough, Norman, Jane Mulderrig, and Ruth Wodak. 2011. “Critical Discourse Analysis.” In Discourse Studies: A Multidisciplinary Introduction, edited by Teun Van Dijk, 357-378. London, UK: SAGE Publications.
Foucault, Michel. 1979. “Governmentality.” Ideology & Consciousness 6: 5-21.
Gilchrist, Kristin. 2010. “’Newsworthy’ Victims?” Feminist Media Studies 10 (4): 373-390.
Ginsberg, Elaine. 1996. “The Politics of Passing.” In Passing and the Fictions of Identity, edited by Elaine Ginsberg, 1-18. Westport, CT: Greenwood Press.
Gotell, Lise. 1998. “A Critical Look at State Discourse on ‘Violence against Women’: Some Implications for Feminist Politics and Women’s Citizenship.” In Women and Political Representation in Canada, edited by Manon Tremblay, 39-75. Ottawa, ON, University of Ottawa Press.
Government of Alberta. 2006. Fight Circle. http://humanservices.alberta.ca/abuse-bullying/family-violence-public-service-announcements.html.
____. 2014. Banners, Posters and Wallet Cards. http://humanservices.alberta.ca/abuse-bullying/family-violence-banners-posters-and-walletcards.html#posters.
Hernández Orellana, Myriam, and Stéphanie Kunert. 2013. “Ethos de l’État et pathos communicationnel: les campagnes gouvernementales de lute contre les violences faites aux femmes (Chili, France 2006-2010).” Semen: Revue de sémio-linguistique des textes et discours 36. https://semen.revues.org/9678.
Koshan, Jennifer. 2009. “Family Violence Cases in Alberta: A Snapshot.” Alberta Law Review 46 (3): 847-858.
Koshan, Jennifer, and Wanda Wiegers. 2007. “Theorizing Civil Domestic Violence Legislation in the Context of Restructuring: A Tale of Two Provinces.” Canadian Journal of Women & Law 19 (1): 146-178.
Lambert, Lisa. 2006. “When Martha Met Goliath: Feminists and the State in Alberta.” Canadian Woman Studies 25 (1-2): 39-43.
Lazar, Michelle. 2007. “Feminist Critical Discourse Analysis: Articulating a Feminist Discourse Praxis.” Critical Discourse Studies 4 (2): 141-164.
Lemke, Thomas. 2001. “’The Birth of Bio-Politics’: Michel Foucault’s Lecture at the College de France on Neo-Liberal Governmentality.” Economy and Society 30 (2): 190-207.
Mann, Ruth. 2008. “Men’s Rights and Feminist Advocacy in Canadian Domestic Violence Policy Arenas: Contexts, Dynamics, and Outcomes of Antifeminist Backlash.” Feminist Criminology 3 (1): 44-75.
Mawby, Rob. 2010. “Police Corporate Communications, Crime Reporting and the Shaping of Policing News.” Policing and Society: An International Journal of Research and Police 20 (1): 124-139.
McLean, Lorna. 2002. “’Deserving’ Wives and ‘Drunken’ Husbands: Wife Beating, Marital Conduct, and the Law in Ontario, 1850-1910.” Social History 35 (69): 59-81.
McMillan, Melville, and Allan Warrack. 1995. “Alberta’s Fiscal Update: One-Track (Thinking) Towards Deficit Reduction.” Edmonton, AB: Report for Western Centre for Economic Research, University of Alberta.
Moriel, Liora. 2005. “Passing and the Performance of Gender, Race, and Class Acts: A Theoretical Framework.” Women & Performance: A Journal of Feminist Theory 15 (1): 167-210.
Morrow, Marina, Olena Hankivsky, and Colleen Varcoe. 2004. “Women and Violence: The Effects of Dismantling the Welfare State.” Critical Social Policy 80 (3): 358-384.
Murphy, Christopher. 2007. “’Securitizing’ Canadian Policing: A New Policing Paradigm for the Post 9/11 Security State?” The Canadian Journal of Sociology 32 (4): 449-475.
O’Keefe, Garrett, and Kathleen Reid. 1990. “The Uses and Effects of Public Service Advertising.” Public Relations Research Annual, 67-94.
Patten, Steve. 2015. “The Politics of Alberta’s One-Party State.” In Transforming Provincial Politics: The Political Economy of Canada’s Provinces and Territories in the Neoliberal Era, edited by Bryan M. Evans and Charles W. Smith, 255-283. Toronto, ON: University of Toronto Press.
Province of Alberta. 2011. Protection Against Family Violence Act. Revised Statutes of Alberta 2000, Chapter P-27.
Razack, Sherene. 1995. “Domestic Violence as Gender Persecution: Policing the Borders of Nation, Race, and Gender.” Canadian Journal of Women & Law 8: 45-88.
Rodrigues, Angelique. 2012. “Cutting Edmonton Police Budget is ‘Ridiculous’: Mayor Stephen Mandel.” Edmonton Sun, December 5. http://www.edmontonsun.com/2012/12/05/cutting-edmonton-police-budget-is-ridiculous-mayor-stephen-mandel.
Scrim, Katie. 2015. “Aboriginal Victimization in Canada: A Summary of the Literature.” Victims of Crime Research Digest 3. http://www.justice.gc.ca/eng/rp-pr/cj-jp/victim/rd3-rr3/p3.html.
Spillane, Alison. 2015. “The Impact of the Crisis on Irish women.” In Ireland Under Austerity: Neoliberal Crisis, Neoliberal Solutions, edited by Colin Coulter and Angela Nagle, 151-170. Manchester, UK: Manchester University Press.
Strikwerda, Eric. 2014. “The Rise and Fall of Alberta’s Welfare State: How Social Services Came and Went.” Albertaviews, November 25. https://albertaviews.ab.ca/2014/11/25/the-rise-and-fall-of-albertas-welfare-state/.
Tutty, Leslie, Jennifer Koshan, Deborah Jesso, and Kendra Nixon. 2005. “Alberta’s Protection Against Family Violence Act: A Summative Evaluation.” Developed for Resolve Alberta. http://www.child.alberta.ca/home/images/familyviolence/Summative_Evaluation.pdf.
Weissman, Deborah. 2013. “Law, Social Movements, and the Political Economy of Domestic Violence.” Duke Journal of Gender Law & Policy 20: 221-254.
Wray, Ricardo, Robert Hornik, Oscar Gandy, Jo Stryker, Marissa Ghez, and Kelly Mitchell-Clark. 2004. “Preventing Domestic Violence in the African American Community: Assessing the Impact of a Dramatic Radio Serial.” Journal of Health Communication: International Perspectives 9 (1): 31-52.
Authors who publish with this journal agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication, with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2. Authors are aware that articles published in Atlantis are indexed and made available through various scholarly and professional search tools, including but not limited to Erudit.
3. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
4. Authors are permitted and encouraged to preprint their work, that is, post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process. This can lead to productive exchanges, as well as earlier and greater citation of published work. Read more on preprints here.